The Starbucks Unicorn Frapp may be just a distant pink and blue memory, but now a coffee shop in Brooklyn is suing the coffee giant for allegedly stealing their original idea.
The End in Brooklyn is accusing Starbucks of taking their idea of a ‘unicorn latte’ and using the concept and colour scheme to create their own Unicorn Frapp.
The coffee shop claims they have been selling their unicorn latte since December last year. The Williamsburg café claims that customers now assume its Unicorn Lattes are a “copy-cat or knockoff” of Starbucks’ drink.
The size of and scope of Starbucks’ product launch was designed so that the Unicorn Frappuccino would eclipse the Unicorn Latte in the market, thereby harming [The End] and confusing their customers,” the lawsuit says, per The New York Post. “In addition to having a highly similar name, Starbucks’ Unicorn Frappuccino shares visual similarities to the Unicorn Latte in that both were brightly colored and featured the colors pink and blue prominently.”
The End applied to trademark the Unicorn Latte name in January, but the application is still pending. The local shop is reportedly seeking compensation up to $10M and a public apology from Starbucks.
A spokesperson for Starbucks told The New York Daily News in a statement:
“We are aware of the claims and believe they are without merit. The Starbucks Unicorn Frappuccino blended beverage was inspired by the fun, spirited and colorful unicorn-themed food and drinks that have been trending in social media. The beverage was offered for a limited time in April and is no longer available in our stores.”
The colour, name and concept seem to be the only similarities between the drinks, neither of them contain coffee and use very different ingredients in the respective frappuccino and latte.